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Portable Business Accelerator
Welcome to the Portable Business Accelerator™!
What to expect from this course (2:39)
How does this course work (6:43)
1 - CLARITY
Introduction to Module 1 (2:27)
Module 1 - Foundations
Introduction to the foundations (3:08)
Lesson 1: Define what problem (or desire) you solve (10:34)
Lesson 2: Define who is your Ideal Customer Avatar (ICA) (16:46)
Lesson 3: Define the process of transformation (12:32)
Lesson 4: Define your promise (value proposition) (10:41)
Lesson 5: Define what makes a business truly portable (19:17)
Lesson 6: Define your potential revenue streams (33:17)
Lesson 7: Define your Business Model Canvas (18:51)
Lesson 8: Define your pricing strategy (6:38)
Module 1 - Runway
Introduction to the runway of module 1 (2:58)
Lesson 1: Understand why you need market research (3:35)
Lesson 2: Understand the process of the market research (8:03)
Lesson 3: Run a secondary market research (7:48)
Lesson 4: Run an online research (40:40)
Lesson 5: Run your surveys (45:24)
Lesson 6: Consolidate your market research findings (17:37)
Lesson 7: Know when you should run a market test (10:48)
Lesson 8: Design a beta version of your product or service (16:41)
Lesson 9: Run a market test and get your first sales with your beta version (11:18)
Lesson 10: Analyze your market test results (11:49)
Module 1 - Mindset locks
Stuck or overwhelmed with the market research (14:11)
What type of learner and entrepreneur are you?
Module 1 - Tech Vault
Introduction to the Tech Vault
CRM - Hubspot (24:47)
Survey Tools - Google Forms (40:31)
Module 1 - Bonus Resources
M1.L5: Define what makes a business truly portable
M1.L6: Define your potential revenue streams
M1.L7: Define your Business Model Canvas
What you need to know about GDPR
M1.Mindset Locks: Market Research
M1.Runway.L8: Design a beta version of your product or service
Module 1 - Conclusion
Summary of Module 1 (3:58)
2 - CONSISTENCY
Introduction to Module 2 (2:52)
Module 2 - Foundations
Introduction to the foundations (5:26)
Lesson 1/P1: Understand the foundations of authentic marketing (6:01)
Lesson 1/P2: Understand the foundations of authentic marketing (10:38)
Lesson 1/P3: Understand the foundations of authentic marketing (15:32)
Lesson 2/P1: Key tips on networking (16:37)
Lesson 2/P2: Key tips on networking (9:27)
Lesson 3/P1: Key tips on social media (11:40)
Lesson 3/P2: Key tips on social media (15:04)
Lesson 4: Key tips on referrals (9:22)
Lesson 5: Key tips on strategic partnerships (13:46)
Lesson 6: Key tips on speaking engagements (22:34)
Lesson 7: Key tips on PR (25:05)
Lesson 8: Key tips on direct marketing (18:32)
Lesson 9: Key tips on advertising (14:46)
Lesson 10: Key tips on SEO (11:32)
Round up of the foundations (4:22)
Module 2 - Runway
Introduction to the runway (11:52)
Step 1: Design your content strategy (16:50)
Step 2 - Part 1: Create your content plan (26:00)
Step 2 - Part 2: Create your content plan (22:05)
Step 3: Create your lead magnet (30:30)
Step 4: Set up your opt-in page and thank you page (25:00)
Step 5 - Part 1: Set up your email sequence and tags (20:09)
Step 5 - Part 2: Set up your email sequence and tags (13:24)
Step 6: Invite your network to join your list and spread the word (20:13)
Step 7: Create and schedule your content consistently (11:35)
Step 8: Send your newsletter and engage with your subscribers (11:27)
Step 9: Share your content and lead magnet on social media (7:03)
Step 10: Engage with your audience in real conversations (3:37)
Step 11: Keep track of your numbers and mailing list growth (4:26)
Step 12: Keep listening and improving (6:26)
Module 2 - Mindset Locks
Processing your limiting beliefs and your fears (7:38)
Module 2 - Tech Vault
Search Engine Optimization (SEO) (46:39)
1. Website design - Introduction (10:18)
2. Website design - Purchasing your domaine name (4:37)
3. Website design - Website hosting platform (14:38)
4. Webdesign - Email hosting platform (2:43)
1. ConvertKit - Introduction (1:26)
2. ConvertKit - Set up account (2:11)
3. ConvertKit - Take a quick tour (4:25)
4. ConvertKit - Create sign up form (21:06)
5. ConvertKit - Use tags (3:51)
6. ConvertKit - Upload freebie on the cloud (11:05)
7. ConvertKit - Set up automation & email sequence (30:25)
8. ConvertKit - Create and send newsletter (7:47)
Module 2 - Bonus Resources
M2.F.L8 - Direct Marketing
M2.F.L9 - Advertising
M2.F.L9 - SEO
M2.R.Intro - Content consistency
M2.R.S6 - Invite your network and spread the word
3 - CONVERSION
Introduction to Module 3 (2:57)
Module 3 - Foundations
Introduction to the foundations (2:22)
Lesson 1: Consolidate your revenue streams and pricing (3:24)
Lesson 2 - Part 1: Design a compelling offer (3:43)
Lesson 2 - Part 2: Design a compelling offer (26:02)
Lesson 2 - Part 3: Design a compelling offer (12:32)
Lesson 3 - Part 1: Through one-on-one outreach - Inform your clients about your offer (23:24)
Lesson 3 - Part 2: Through your content - Inform your clients about your offer (18:18)
Lesson 3 - Part 3: Through your newsletter - Inform your clients about your offer (10:16)
Lesson 3 - Part 4: Through an automated funnel - Inform your clients about your offer (4:50)
Module 3 - Mindset Locks
Getting comfortable with charging the right price (8:04)
Debunk the myths about selling (13:52)
Module 3 - Tech Vault
Collect and manage your money - Online financial tools (24:01)
Module 3 - Bonus Resources
M3.F.L2 - Testimonials - Design a compelling offer
M3.F.L2 - You/Me/US method - Design a compelling offer
M3.F.L3 - Content - Inform your clients about your offer
M3.F.L3 - Webinars - Inform your clients about your offer
M3.F.L5 - Follow up
M3.F.L6 - Testimonials
M3 Tech Vault - Drop shipping
M3 Tech Vault - Freshbooks vs Quickbooks
Lesson 1/P2: Understand the foundations of authentic marketing
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